Ernesta - product landing pages copy — Ayano Elson's portfolio

Senior Designer, UX
Ernesta

e-Commerce product design system and optimization UX design

Customized products often involve a longer customer decision journey with multiple touchpoints. Price comparison and repeated product page visits are common behaviors, creating potential gaps in user engagement.

I designed a wishlist feature directly onto Ernesta's product description pages. This provided several key benefits:

Frictionless Product Interest: Customers can now effortlessly save items of interest while they continue browsing, price comparing, or seeking further inspiration.
Lead Capture & Retargeting: The wishlist feature functions as a valuable lead capture mechanism. Users can be prompted to enter their email to save their wishlist, enabling future communication and potential retargeting campaigns.
Enhanced User Experience: The wishlist feature reduces shopping friction by allowing seamless product recall, facilitating the user's eventual purchase decision.

Outcome:
Ernesta's wishlist feature directly addressed user pain points within the customized product purchasing process. This strategically designed function improved user experience while simultaneously creating avenues for increased engagement, lead capture, and ultimately, higher conversion rates.